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  • Writer's pictureConscious Action

Creativity & Sustainable Development Goals with Bridget Williams

Updated: Jul 22, 2023



On this episode we talk with Bridget Williams, founder of Bead and Proceed, a social enterprise which inspires thousands to harness the power of creativity to action the 17 UN Sustainable Development Goals (SDGs). Bridget’s passion for sustainability and using creativity as a tool for innovation has made her a recognised SDGs expert across New Zealand and beyond.


We explore how different frameworks can help us to take action, the importance of creativity in our lives and as a vehicle for change, creating space for connection and learning, the Sustainable Development Goals, decision paralysis and reflecting on our journeys.


Bridget talks about her journey, putting her creativity in a box, becoming a lawyer, reconnecting with art and creativity, putting on a colorful necklace and starting Bead and Proceed, sharing her passions and educating groups on the SDGs. For more about Bridget find her on Instagram, Facebook and https://beadandproceed.com/. The Proceed Programme: https://beadandproceed.com/the-proceed-programme

The Creative Process Archetype: https://mh8yxysg0qj.typeform.com/to/sy1geSgc


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