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  • Writer's pictureConscious Action

Plastic waste & conscious consumerism with Tom Jackson

Updated: Jun 22, 2023

On this episode we talk with Tom Jackson, co-founder & CEO of Honest Ocean, aiming to change the flow of ocean plastic waste in South East Asia and empower local communities by reversing and retrieving the plastic from their communities.

We explore conscious consumerism, looking for alternatives & more sustainable options, voting with our dollars, demanding better practices and transparency from businesses, taking responsibility, greenwashing as a problem, companies putting the responsibility on consumers for dealing with waste, how the young generations are behaving.

Tom talks about his journey, seeing the amount of plastic in the ocean which prompt him to create a change, repurposing plastic waste, why working in Indonesia, working alongside the local communities, consumer power, traceability & accountability. For more about Tom find him on Instagram, Facebook, LinkedIn &

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