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  • Writer's pictureConscious Action

Ridding the world of single use plastics with Brianne West

Updated: Sep 30, 2023

On this episode we talk with Brianne West, founder of Ethique, the world's first zero-waste beauty & lifestyle brand, an environmentalist & social entrepreneur.

We explore the importance of being supported to follow what we want to do, the experience of starting different businesses, putting values first, understanding financial management, the place of business to solve the worlds problems, the importance of mentors, how big the single use plastic problem is, having a purpose and a strong story to share, giving back and having an impact.

Brianne talks about being obsessed with animals and environmentally minded since childhood, setting up a pet detective agency as an 8 year old, her love of science, starting her business in her kitchen at university to rid the world of plastic bottles, creating a product business that is ethical in every possible way, the qualities of leadership and equal representation. For more about Brianne and Ethique follow her on Facebook, Instagram, her personal Instagram and

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