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We're all aware of the waste hierarchy, refuse-reduce-REUSE-recycle. 

Sometimes it's pretty hard to refuse a tea or a coffee so we wanted to give you an awesome product to REUSE (do the next step) with.


Save our landfills, and lead by example with the Conscious Action reusable cup - made by 'Ideal Cup'.



Ideal Cup is an NZ owned business that produces reusable cups from 100% recycled material. 


Life with you:

Take your cup into your local cafe, enjoy your coffee, #uyoc and #consciousaction to share your conscious action (and go in the draw to win, wash, re-use, repeat. 



If/when you're done with your cup, recycle it in your curbside recycling or return it to Ideal Cups to be made into more cups and lids for everyone. 


Reasons why this cup is a good choice: 

  • 100% BPA Free (There are NO Polycarbonates in either the cup or the lid. 

  • NO nasty silicon (which cannot be recycled and ends up in landfill)

  • The IdealCup is made from just two materials, both of which are recyclable in curbside recycling! OR - event better:

  • returned to IdealCup for thier manufacturer to re-grind in to new cups/lids.

  • Able to be used with purpose designed reusable lid or a standard 90mm biodegradable and compostable (Certified EN13432 compostable) lid
  • Sipping hole easily sealed with the rotating insert - safe to carry without spilling and no nasty dribbles in your handbag or on the car floor


reusable cup

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